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ASOS: Fashion with Integrity

ASOS: Fashion with Integrity

Over the past couple of years, British fashion company ASOS has exploded and become one of the world’s most popular online fashion hotspots. As much as we love their fashion we were interested to hear that ASOS place a huge emphasis on being a sustainable company and have a carbon strategy in place!

This strategy was developed in 2015 to reduce ASOS carbon intensity every year until 2020. The plan defines that the business aims to focus on reducing energy consumption whilst increasing their renewable energy usage.

Currently ASOS carbon footprint total is at 264,95 tonnes which was recorded in the year ending August 2017. These emissions are recorded from their building location which makes up the second largest proportion of their carbon footprint at 2.7%.

However, they have taken measures to improve upon this which will allow them to reach their target for 2020. So far, they have implemented the following:

  • Replaced all the light fixtures at their Barnsley fulfilment centre with low emission LED alternatives
  • Carried out renewable appraisals of fulfilment centres so that renewable energy generation can be factored into the design of the building
  • Strengthen of the roof at the Eurohub2 so that It can facilitate solar installation

However, they have taken this one step further at the London head office, as the Ground, First and Second floors are powered completely by Renewable Energy that they purchase from the national grid!

Between August 2016 and August 2017 this equated to 1.8 million kWh of electricity, which saved the carbon equivalent of 1,363 tons. This would take 35,324 tree’s 10 years to absorb and is the equivalent of driving a single car 3.3 million miles!

The director of corporate responsibility, Louise McCabe has said of their dedication to sustainability “We recognise that climate change is one of our planet’s greatest challenges, with negative impacts on the environment, people and business. Over the medium and long-term, our 20-something customers and the many people working in our global supply chains will experience significant damaging effects of climate change unless rapid action is taken to limit carbon emissions”

With these processes already in place, the corporate responsibility team are now working alongside procurement to make the switch to renewable energy sources across their entire estate.

ASOS are well on their way to reaching their sustainability targets and we look forward to seeing what plan’s they have in the future to protect the environment!


Posted by:Ecolution Products Limited

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